Sell the build. Keep the margin. Run it under your name.
Lumina Sales is the stack for agency owners and sales reps who want to close custom software deals without a build fee eating the profit. You get a live demo site, a client portal, a fulfillment platform, and onboarding help — all agency-branded, all at $49 a month. Raise what you charge; the difference stays yours.
Built for people selling AI systems for a living — and building their own agency
Your brand on all of it. Your clients never see Lumina.
This is what your prospect opens — under your brand.
A real, interactive demo of the custom software experience you sell. Switch the trade; the voice, services, and objections change with it. No signup. No API keys.
You are about to talk to the receptionist for Restore Regenerative Institute, a business invented for this demo. Live now
Call the regenerative medicine clinic receptionist
InteractiveThis is a real conversation, not a recording. Ask about pricing, hours, or availability and it will book you in.
Talk to Ava
Uses your microphone. Nothing is recorded beyond this page.
Try asking
- “How much is PRP injection, single joint?”
- “What are your hours?”
- “Can I get in this week?”
- “Do you do cell-based therapy, single joint?”
- “I'd like to book an appointment.”
Ava is running against a sandbox for Restore Regenerative Institute. Bookings and lookups are simulated — no calendar, CRM, or messaging system is connected.
Chat with the agent
InteractiveThe same agent, on the website instead of the phone. This is what answers at 11pm when nobody is in the office.
Chat with Ava. Nothing starts — and nothing is metered — until you do.
Sandbox for Restore Regenerative Institute. Nothing is actually booked and no messages are sent.
Demo actions are sandboxed so nothing hits a live calendar or inbox. That is how your prospect demos work too — proof without touching their production systems.
Build it once. Sell it under your agency.
Assemble a custom software demo in minutes — branded to you, tuned to their trade — then hand off fulfillment and onboarding without a separate build invoice.
Build it
Pick the trade, drop in their business name and site, arrange the nodes to match how you actually pitch. What you send is a working custom buildout demo — not a slide deck.
Brand it
Your logo, colors, subdomain, and booking link. The portal and demos inherit your agency identity. Prospects see you.
Any trade
100+ packs written for real verticals — services, price bands, objections, and booking language that sound like their business, not a template.
Send it
One link for the live demo site. Track opens, calls, and audits. When they say yes, move them into the client portal and fulfillment without rebuilding from scratch.
Northside opened your demo twice and talked to the receptionist for 4 minutes.
They forwarded the link — a second visitor ran the website audit.
Lakeview Dental replied to the nurture text and booked the 2pm slot.
$49 a month. No build fee.
Custom software demos, portal, fulfillment path, and onboarding help under your brand. Limits sit next to the plan so you know exactly what you are buying. When you raise the monthly charge to your client, that margin is yours.
Pro
$49/mo
- Live demo site on your subdomain
- Agency-branded dashboard and client portal
- Access to the fulfillment platform
- Onboarding assistance for closed deals
- 100 live voice minutes a month
- 500 chat messages a month
- 50 website audits a month
- Your logo, colors, and booking link
- No build fee on the custom software path you sell
Cancel from the billing portal. Your drafts stay either way.
The limits, in full
- Published demos at once
- 1
- Draft demos
- Unlimited
- Live voice minutes a month
- 100
- Chat messages a month
- 500
- Website audits a month
- 50
- Length of any single call
- 5 minutes
- Verticals
- 100+
About forty demo calls a month on voice. Hit the cap and live nodes pause until the next cycle; the rest of your page and portal keep working. No usage invoice.
No build fee. Your markup is the model.
Close on the live demo. Deliver through the fulfillment platform. Charge what the market will bear. You pay Lumina a wholesale monthly for delivery packages; you set retail. The gap when you increase the monthly charge is your margin — not a fee you already spent on build.
These are the prices you pay us, not the prices your client sees.
Top Tier
Everything in the core buildout, including Voice AI. The one to lead with. Replaces $745 a month of the same work bought line by line.
$500/mo
- Tier Two
- $275/mo
- Tier One
- $225/mo
- Any single service on its own
- $40–$350/mo
Built for people building their own AI agency.
Two buyers. Same stack. Different reasons to start.
Agency owners
You can sell the vision, but demos feel fake, fulfillment eats capacity, and onboarding turns into chasing logos and hours.
Realistic live demos, a client portal that looks like your shop, fulfillment you can order without a build fee, and onboarding help so closed deals do not stall.
Sales reps
You close the deal for someone else's brand and keep a thin cut.
Sell the custom buildout yourself, brand every surface to your agency, and keep a larger share of revenue as you raise monthly pricing — so you are building your company, not padding someone else's.
Prospects do not buy custom software on trust alone.
They buy what they can try. Lumina Sales puts a working demo in front of them, then gives you the portal and fulfillment path to deliver without inventing a new process for every close.
AI receptionist they can call
They ask the question they were about to ask you. It answers in their trade's language.
Their website, audited on screen
Their domain, live findings they can check against a site they already know.
Missed-call recovery, running
Unanswered call, text-back, reply, booked. Watched, not promised.
ROI in their numbers
Seeded with their ticket and close rate, so the figure is arithmetic they can follow.
Follow-up that plays out
The sequence runs in front of them so nurture is not a slide.
Demo. Portal. Fulfillment. Onboarding. One stack.
End-to-end for the custom software sale — from the first link to a delivered build — without a separate build fee.
Live demo website
The page you send before the close. Interactive, trade-aware, and published on your subdomain so the experience feels like your product.
Client portal
A branded home for each client after they say yes — status, assets, and next steps under your agency, not a generic vendor login.
Fulfillment platform
When the demo closes the deal, you do not have to assemble delivery from scratch. Order through the platform, set your retail, keep the margin, and stay out of the weeds of the build.
Onboarding assistance
Closed deals stall when intake is messy. Direct help gets the right inputs collected and attached to the build — hours, services, brand assets, calendar, lead routing.
Same pitch. Only one ends in a signed custom build.
Every row is something you have already tried. The difference is whether the prospect had to take your word for it — and whether delivery came with a build fee.
| Part of the pitch | How it usually goes | With Lumina Sales |
|---|---|---|
| The offer | How it usually goesA deck about AI and a quote that includes a heavy build fee. | With Lumina SalesA live custom-software demo. No build fee in the model. |
| Proof | How it usually goesA Loom of someone else's system, and your word that theirs will match. | With Lumina SalesThey use it themselves, under your brand. |
| Delivery | How it usually goesYou scramble capacity or hire, and margin disappears into the build. | With Lumina SalesFulfillment platform plus your retail markup. |
| After the yes | How it usually goesChase intake for weeks while the deal cools. | With Lumina SalesOnboarding assistance and a client portal under your name. |
| Who you build for | How it usually goesSomeone else's book of business, with a thin cut for you. | With Lumina SalesYour agency and your recurring revenue. |
100+ trades, written for how those businesses actually buy.
Agency owners and reps sell across verticals. Each pack carries services, price bands, and objections so the demo feels purpose-built — which is what makes a custom software close feel inevitable.
Med spa
Owner or practice manager- Consultations booked after hours — the enquiries they currently answer the next morning.
- Price questions handled without discounting, using their own treatment bands.
- No-show reduction demonstrated through the reminder sequence rather than promised.
- Their brand, their tone — the agent does not sound like a call centre.
HVAC
Owner in the van- The call they just missed recovered by text, live, in thirty seconds.
- Emergency versus maintenance triaged the way a dispatcher would.
- Peak-season overflow answered at 2pm in August when the phone never stops.
- Their real numbers — the ROI slider is seeded with their average ticket, not a guess.
Real estate
Agent or small team- Every portal enquiry answered in seconds, which is the whole game on a new listing.
- Qualified before the callback: budget, timeline, pre-approval.
- Showings booked while they are standing in someone else's kitchen.
- Their own site audited against what buyers actually search for locally.
Law firm
Partner or intake lead- Intake at 11pm for the accident that happened at 10.
- Conflict-safe screening that gathers facts without giving advice.
- Signed cases lost to slow callbacks quantified with their own case values.
- Tone that matches the practice — sober, not chirpy.
- Dental practice
- Med spa
- Chiropractic clinic
- Physical therapy clinic
- Plastic surgery practice
- Regenerative medicine clinic
- Veterinary clinic
- Urgent care clinic
- Optometry practice
- Dermatology clinic
- Orthopedic clinic
- Pediatric practice
- Mental health practice
- Independent pharmacy
- Home health agency
- Hearing clinic
- Fertility clinic
- Pain management clinic
- Assisted living community
- Pet grooming salon
- Barber shop
- Hair salon
- Fitness studio
- Private commercial gym
- Nail salon
- Day spa
- Massage clinic
- Tattoo studio
- Lash and brow studio
- Bridal salon
- Yoga studio
- Martial arts school
- HVAC company
- Plumbing company
- Electrical contractor
- Roofing contractor
- Landscaping company
- Pest control company
- Solar installer
- Cleaning service
- General contractor
- Garage door company
- Appliance repair company
- Locksmith
- Water damage restoration company
- Septic service company
- Foundation repair company
- Mold remediation company
- Tree service company
- Flooring company
- Painting company
- Window and door company
- Pool service company
- Moving company
- Junk removal company
- Fence company
- Handyman company
- Auto repair shop
- Auto body shop
- Tire shop
- Towing company
- Car dealership
- Auto detailing
- Restaurant
- Catering company
- Hotel
- Event venue
- Bakery
- Real estate team
- Mortgage lender
- Insurance agency
- Property management company
- Personal injury law firm
- Accounting & tax firm
- Family law firm
- Staffing agency
- Childcare center
- Wedding photographer
- IT managed service provider
- Industrial equipment dealer
- LNG and natural-gas facility
- Chemical manufacturing plant
- Industrial gas producer
- Fertilizer manufacturer
- Plastics and polymer manufacturer
- Paint and coatings manufacturer
- Pharmaceutical manufacturer
- Mining and mineral processing
- Metal and steel plant
- Pulp and paper mill
- Power-generation facility
- Water and wastewater treatment
- Port and maritime logistics
- Rail-freight terminal
- Industrial warehouse
- Hazardous-material logistics
- Environmental and waste-management facility
- Food and beverage processing plant
- Trucking company
- Heavy equipment rental
- Welding and fabrication shop
- General local business
Anything appointment-based that is not on the list gets the generic pack, which is written to read as deliberately industry-neutral rather than as a template with the trade left blank.
Win the deal. Do not lose it in intake.
Onboarding assistance keeps the handoff clean: one branded path to collect what the build needs, so you are not the bottleneck between signature and delivery.
Collect once. Attach it to the build.
Logo, hours, services, pricing bands, calendar, who gets the leads — gathered under your brand and tied to the fulfillment job. Direct help when something is missing; no duplicate asks.
Your logo at the top, your colors, your name on it. Nothing for them to install and no account to make — and whatever the form asks by default, you can change.
Dental practice intake
- Opening hours and holiday cover
- Services, with the price band for each
- Logo, brand colors, photographs
- Calendar, phone number, who gets the leads
The things worth knowing before you pay.
Including the answers that are not flattering.
Is there a build fee?
No. The product is priced at $49/month. Custom software delivery is structured so you are not paying a separate build invoice to sell. You set client pricing; when you increase the monthly charge, that margin is yours.
Who is this for?
Small agency owners who need realistic demos, fulfillment, and onboarding support — and sales reps who want to sell the solution themselves and build their own AI agency.
What do I get for $49/month?
An agency-branded dashboard, live demo site, client portal access, fulfillment platform access, onboarding assistance, and the usage limits listed in Pricing.
Do prospects see Lumina branding?
Nowhere on a published demo. The page carries your logo, your colors, your subdomain, and your booking link. The dashboard is your agency's workspace. The one thing that is always visible is the sandbox disclosure — the page states that the AI is a demo and that bookings made in it are simulated.
Do I need to set up voice infrastructure or an API key?
No. The voice and chat agents run on our infrastructure and the minutes are included in your subscription. There is no API key to obtain, no phone number to buy, and nothing to configure before your first call.
What happens when I hit my usage cap?
The live parts pause and everything else keeps working. Your prospect sees a neutral message — the demo is not accepting calls right now — never a billing notice, and never your plan name. Nothing overspends: there is no metered invoice on any plan.
Do you contact my prospects?
Never. We do not email, call, or market to anyone who opens your demo, and the addresses captured by the email gate belong to you. Lumina Sales is not a lead marketplace, and it never becomes one.
How long until my first demo is live?
Ten minutes, most of which is choosing a subdomain and uploading a logo. Building the demo itself is picking a trade, picking a layout, and typing the prospect's business name.
My prospect's trade is not in your list. Is it useless?
No — there is a generic pack that reads as deliberately industry-neutral rather than as a template with the trade left blank, and it works for anything appointment-based. The catalog already covers 100+ trades. Ask for yours: niche packs are written by hand, and requests from subscribers get built first.
What happens to my dashboards if I cancel?
Nothing is deleted. Published demos unpublish so the links stop serving, and everything you built stays as a draft. You stay signed in with zero voice, chat, and audits until you resubscribe — then it goes back up unchanged.
Stop selling custom software with slides. Put a real demo in their hands.
Talk to the live demo on this page, then start your agency workspace. $49/month. No build fee. Client portal, fulfillment, and onboarding help included so you can sell — and deliver — under your own name.
Agency workspace
Active buildout
Northside Heating & Air
HVAC · Custom software buildout
Retail
$2,497/mo
Your cost
Wholesale
Margin
Yours
Prospect opened the demo, ran the website audit, and booked an intro call.